How to Look-up Another Website’s Keywords

Why look-up another website’s keywords? If it is your competitor, you want to try to rank for the same terms/words typed into Google in order to compete. The easiest way to do this is by entering their domain name into the database of a website called SEMrush.com.

Note: You need at least an SEMrush “Pro” account (which is $99.95 per month, there are also annual plans) to understand all the data in this article. I am not an affiliate of them. In other words, I do not make any money by recommending them but this is the best website, I believe, for doing this . If you are serious about ranking, then trust me, it is worth every penny. (Click here for instructions on how to set up an SEMrush account.)

How to Look-up Another Domain’s Keywords in SEMrush

Step 1 – Type the domain name into the search bar on the Homepage and click ‘Start now‘.(For this example we are going to use wikipedia.org.)

SEMrush Homepage

Step 2 – After entering you will get a snapshot of the “Top Organic Keywords” the domain ranks for in addition to a chart on how the site has been performing the last 12 months. Click on the link ‘View full report‘.

SEMrush - Domain Overview For Wikipedia

Now you can view all the organic keywords for the domain you searched on this web page (Seen Below).

SEMrush - Wikipedia.com Full Report

Breakdown of Keyword Values

As you can see on the table, there are a number of columns with figures that we will explain. SEMrush’s default sort is by the keywords that the website benefits the most from, or would have to pay the most for if they did not rank for it organically and would have to pay for it with advertisements(Google AdWords).

  • Pos – This is the position the website has for the specific keyword.
  • Volume – This is how many times the keyword gets typed into Google, exactly, per month.
  • CPC – Otherwise known as “Cost-per-Click”. This is how much an advertiser is willing to pay for a keyword. This is good information because if you can rank for a keyword with a high CPC, you can expect to get about that much through AdSense if a user clicks on the ad Google placed on your site.
  • URL – The URL of the specific web page ranking for the specific keyword.
  • Traffic % – The percentage of traffic the keyword is to the total site. I personally don’t think this number is accurate at all.

The rest of the numbers do not matter much. But this is the best way to mimic a competitor’s keywords and to try and rank for everything they currently do.

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