Advertisements on websites pay based on the number of actual clicks the ad gets, times the cost per click (CPC). The CPC ranges from topic to topic. For Example, “gaming” niches usually only get between $0.01 to $0.05 per click, while “divorce” niches get anywhere from $2 to $6. Example of Earnings Calculation: 5 Clicks X $0.26 = $1.30 in Earnings.
The trick to a successful advertising campaign is to create a website where the user wants to click on the ad. For example, a website like Wikipedia probably wouldn’t have a high “click through rate”(CTR), as most people when they get on the site just want to read and scroll. A click through rate is the ratio of people visiting the website who actually click on the ad versus the people who just view it without clicking. On the other hand, a download website like Softpedia would probably have a great CTR, as the user goes on the site immediately looking to click again.
It isn’t just downloads though. There are many different types of sites that have high (CTR) such as;
Volume is described as how many times a keyword is searched into Google per month, multiplied by the Cost per Click (CPC). Therefore the goal of a webmaster is to;
Step 1 – Go to SEMrush.com and type the keyword(s) into the search bar on the homepage. (If you have read my previous articles, I may have told you I have a subscription but they offer a free preview of the information. You may also try the Google AdWord Planner which is 100% free but will not show you if there are advertisers for the specific keyword.) For this example, we’re going to use the keywords ‘hunting in Montana‘.
Step 2 – As you can see on the top rows;
Step 3 – Below “Phrase Match Report”, you may see all the related hunting searches for the State of Montana. You may also view the Volume and CPC. As you can see, they are relatively close in both numbers. If you have a topic that has a bunch of related keywords, you may be able to incorporate those as well if your article is well done.
Step 4 – Scrolling all the way to the bottom, we now want to check how many competitors there are advertising for the keywords.
As you can see above, the left column displays the amount of advertisers and if you hover over the cloud image (highlighted in red), you can see exactly what the ad says. On the right you may view how many advertisers there were during the course of the last 12 months. I am guessing due to a yearly hunting season, you can see that some months there are more advertisers than others.
There are many advertisers out there but only a few will give you the opportunity to make real money. The three (3) that I would recommend are AdSense (from Google), Media.net (Bing and Yahoo Network), and Infolinks.
Google has the most advertisers, therefore, they will have higher CPC and ads that really match your the content. Plus you can go inside AdSense and modify the colors, size, and font types to match your website exactly. The most important thing is to follow their terms and conditions.
See in the above example how the article is about creating an LLC in Texas, and how the ad is a related topic offering the user a professional service. This is a classic Google AdSense Text Ad. The website wikiHow has the option to change that link color to any type they want in addition to the text description below.
Media.net, otherwise known as the Yahoo-Bing network, have teamed up to try and be a competitor to Google AdSense, but in my experience, it isn’t even close. I went from AdSense to Media.net for a week back in May 2013 and found my revenue drop 50%. Not just that, their signup process is a nightmare and you need a site getting at least 1,000 visitors for a period of around 6 months to even have a shot at getting approved.
Their ads do try to match the site, but unlike Google AdSense, you have no choice of the colors and if you want text versus image ads.
Infolinks is a creative advertising company that is completely independent from Adsense and Media.net. Like AdSense, you can choose the colors of your text links. This company is famous for having a banner that pops up on the bottom border of a website in addition to highlighting and underlining keywords that advertisers are paying for that are in your content.
See how the word basketball is highlighted and underlined? When a user scrolls over the word, the infolinks pop-up appears. When a user clicks on the ‘click here‘ button in dark blue, the webmaster gets money.
See in the image above how the banner pops-up on the bottom of the screen which is related to the topic the article is about? This is how infolinks works. They do not have as many advertisers as AdSense or Media.net but their ads get clicked on a lot.
I personally really like AdSense and usually only have 2 or 3 banner ads on my sites. I do not mess around with Media.net or infolinks, although I have tried them. If I do not have a sidebar, I usually only will have 2 ads on my site (header and footer ads). I have found that if I try to clog as many ads on my site, it takes away from the user experience and my bounce rate increases dramatically. The key is to keep your site clean.