The structure of a website is the most important part of how Google will rank and users will navigate your site, which will help increase the probability of a financially successful website. The two main ways to approach this is when users apply a “Pages or Posts layout”.
Page Layout – This is most common with websites like wikipedia and wikiHow, where every page stands out on it’s own. More specifically, there are no categories. The user most likely searches for what they are looking for within the site’s search bar or they get to the page from finding it in the Google search results. This way of making a website, in my opinion, is harder to rank on Google.
Posts Layout with Categories – This is the best way to rank. The best example of a site structured like this would be Craigslist. When you arrive on their homepage, you will see an array of categories that you can click. Sometimes categories have sub-categories that are more specific to your needs. When you keep clicking the links, you go further and further, eventually making your way to a page containing various posts.
Categories are very important, as all the posts in a category work together in a way to rank on Google. For example, if I type into Google the search term “florida residential lease agreement”, I get the following result;
At the top of the Google results page, you will see the link “rentalleaseagreement.org/fl/”. This is clearly a category page for the various Florida lease agreements. If we go further into this and click on the link, you can see that the category page contains several posts, one of those posts being the “Florida Residential Lease Agreement”. What I am trying to show here is how using categories and posts can help users navigate your website without confusion, while also showing you how that translates to Google and other search engines.
Another way to think of this is how travel companies make their websites. Notice when you type “flights to New York” into Google, it does not list all the airlines singularly. Rather, they list websites that have all the flight schedules.
Google wants to rank the websites with the most knowledge of the subject being typed. Therefore, like the airline websites, if you create a website with all the information, you will rank on the top.
The URL structure is what goes after the website domain name when you are writing posts or pages.
For Pages – It is pretty simple, as the url should also be the name of your page title, unless you were thinking of adding synonyms in it.
For Posts – It is a little more complicated and sometimes you will have to go with your gut feeling. The biggest issue with making categories, especially with sub-categories, is that you may have the same keyword in the URL many times. This is very bad, as it may look like you are trying to “keyword stuff” your URL’s. Therefore, it is important to make the main category URL simple and short.
Let’s take a website named themeforest.net for example. When you type into Google the search term “WordPress Templates”, you get the following URL;
Although if you type into Google “Technology WordPress Templates”, you get the following URL;
See how the technology part is a sub-category?
I had the idea of making a website “www.business-search.org“, on how to search the Secretary of State database for every State in the USA. But at first I didn’t know how to structure it, so I went to SEMrush.com to see how people were searching for the domain.
As you can see the three (3) main things people type in are business, corporation, and LLC respectively for getting to the Secretary of State’s webpage.
Therefore I decided to make my website structure like this;
As far as the URL’s go, I decided to make the category be the State name
And make the Post URL be
This website was going to be 150 total combined posts with the categories, which is somewhat small for a niche website. Usually they range from 250 up to 10,000.
I completed the site in a month and sold it 14 months later for $17,500. Not bad I guess for a month’s work while traveling the world (Plus I collected advertising revenue until that point).