What do you mean, How do I write content for a website? I just write… right? Yes and no. There are a few things, or rules that you should follow in order to “hope” that you rank.
Every article should be at least 150 words, but I would highly recommend 350. And it should not just be “fluff”. It should be carefully researched knowledge about the topic including links, documents, or pictures about the subject at hand.
When I say this, I mean write your articles with passion and do the hard work.
This may be the most important rule of them all. When I say copy and paste, I don’t just mean the obvious golden rule of not copying and pasting from other websites, but also not to copy and paste your own content.
What Do I Mean? When I was building one of my first websites, powerofattorneyform.com, I decided to write the same definition of the term “power of attorney” for every State, and then just replace the State for the post (article) that matched.
When you would go from State to State on the site, you would see the same definition. Actually, the same exact word for word. This website no longer ranks on Google at all. This site was affected by the Panda Updates, but prior to April 2012 when the Google Penguin Update struck, it was getting over 2,000 visitors per day and I was selling between 15 and 20 forms per day online (that’s 15-20 forms per day at a price of $17.06).
A friend had told me that they wanted to make a website about surfing in the Canary Islands, as he has a surf hostel there. Specifically, he was talking about the island of Fuerteventura. He wanted to rank number #1 on Google for the following terms;
I told him, without looking at the Google SERP’s (meaning what was already ranking in Google for those keywords), that he needed to have every surf spot on the island on the site. He responded with, “Not all the surf spots are that good. Some are clogged with people, some have bad breaks and some only good to go surfing at in the morning.” I told him that it does not matter. You need to have everything about the island, otherwise, someone else is going to and they will outrank you, whether or not the surf spots are bad or good.
When you type in the keywords “surfing in Fuerteventura”, you get the following webpage that is number 1 on Google;
As you can see, this website has all the surf spots with details in a Google Map they created. This is what I had told my friend he needed to do, plus, he has a lot more knowledge of the area than this website.
Your content, or articles, need to be the center of everything when making a website. In other words, it needs to have all the information possible about the topic at hand and anything that may be related.
As I have previously mentioned, I have created a website called billofsale.net. I noticed that when individuals sold a vehicle, they usually went to register the car at the Department of Motor Vehicles (DMV). The process is sometimes confusing and stupid, but I knew the information would be helpful to anyone that was going to the next step. In addition, I saw that States like Colorado have a different bill of sale document for every County. I tried to get as many as I could and explain the process for every County office (Colorado alone took me 2 days to complete!).
In addition to the vehicles, I also added the firearm bill of sale forms and inserted the process(if there was any) to apply for a handgun license and to handle a concealed weapon, as any new owner would probably want to know what the laws are in the State.
The website billofsale.net now ranks very nicely, as Google will always pay you for your hard work.